Tamagotchi History: In
an Egg Shell
The World's First Virtual
Pet is Born
Tamagotchi, the original virtual pet, first made its impact in pop culture history
when Bandai launched the product in 1996, selling more then 40 million units worldwide
and 12 million units in the United States and Canada. The launch of Tamagotchi
not only spurred the virtual pet phenomenon of the 90s, but it also created a
brand new toy category and prompted countless virtual pet imitators. During its
peak, 15 Tamagotchi units were sold every minute in the U.S. and Canada.
The originator of Tamagotchi
is none other then Bandai employee, Aki Maita, who was searching for the
companion that worked with her busy lifestyle and small apartment, and that was
tiny enough for her to tote around with her wherever she went. Thus born
first virtual pet.
The Next Generation of
Tamagotchi - Tamagotchi Connection
Over the past five years, Tamagotchi fans have been clamoring for the return
of this brand. According to recent Internet research conducted by Bandai, 100
of consumers were aware of Tamagotchi and 85 percent of respondents had played
with Tamagotchi — even seven years after its original launch in Japan. Based
market research and high consumer demand, Bandai decided to launch the advanced
Tamagotchi Connection incorporating the elements of the original product with
new advanced technology.
The egg-shaped toy simulates
the life cycle of a pet, letting kids experience the fun and responsibility of
feeding, tending to and caring for their virtual pet. The advanced Tamagotchi
Connection features new infrared communication functions allowing the virtual
pet to become friends with other Tamagotchi, visit its friends to give gifts or
play games together, and eventually have a possible second, third and fourth generation
The new Tamagotchi Connection is on track to replicate its original success
staring in Japan where the first product on the shelf sold out in two days.
Connection is one of the first items to be released in time for the holidays
that retailers are anticipating will reinvigorate toy sales. Stay tuned as the
pet craze resurfaces and more generations of Tamagotchi are born into this world!
More information about other
Tamagotchi and Tamagotchi History can be found from the main page of Tamagotchi