Hi-C Special Limited Edition Furby

"Hi-C(R) Fruit Drinks Quench Kids' Thirst for Hard-to-Find Furbys"

HOUSTON, Feb. 8 /PRNewswire/ -- They say good things come to those who wait, and who better to teach that lesson than this year's hottest toy? For kids who didn't get a Furby(TM) during the holiday season, there's another chance to make them mee-mee noo-loo (that's Furbish for ``very happy.'')

( Photo Source: http://www.newscom.com/cgi-bin/prnh/19990208/MNM014 )

This month, The Minute Maid Company, makers of Hi-C® fruit drinks, is launching a national promotion in which kids have a chance to win instantly one of 5,000 special-edition Hi-C Furbys. Kids can look for the game piece inside the overwrap of specially marked Hi-C drink box 10-packs now on store shelves to find out if they're instant winners. Each 10-pack also includes a Furbish/English mini dictionary.

The special-edition Hi-C Furbys are gray with black dots, white tummies and black manes and tails -- a color combination available only through the Hi-C promotion. The promotion is an exclusive partnership between the makers of Hi-C fruit drinks and Tiger Electronics and is the first time special-edition Furbys are available.

``Hi-C is all about kids and fun, and there's nothing more fun right now than Furby,'' said Tony Palmer, vice president, kids beverages for The Minute Maid Company. ``We're excited to give kids a chance to win a special-edition Hi-C Furby.''

On-pack game pieces will be available generally until April 30, 1999 or while supplies last. There is no purchase necessary to play the Hi-C/Tiger Electronics Furby Instant-Win Game. For official rules and a free chance to play, send a hand-printed, self-addressed, stamped business-size envelope via first class mail to: Furby Instant Win Game Piece Request, PO Box 8188, Grand Rapids, MN 55745-8188. Limit one game piece per request, per outer mailing envelope, per household, per day. Residents of Va. and Wash. need not send stamped, self-addressed envelope. Requests must be received by April. 30, 1999.

(c) 1999 The Coca-Cola Company. ``Hi-C'' is a registered trademark of The Coca-Cola Company (NYSE: KO - news). The Minute Maid Company is an operating group of The Coca-Cola Company and the world's leading marketer of premium fruit juices and drinks. ``Furby'' is a trademark of Tiger Electronics, LTD.

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