Wednesday October 27, 7:01 am Eastern Time

Company Press Release

Furby Gets Ready For Halloween With A New Costume

VERNON HILLS, Ill.--(BUSINESS WIRE)--Oct. 27, 1999--Just in time for Halloween, Furby fans will have the chance to own the very first Special Limited Edition Halloween Furby. Each highly-collectible Halloween Furby has black and orange fur and is outfitted with a witches hat with green trim. Each is numbered 1 - 250,000 and comes in a specially colored box with a Special Edition Gold Seal.

Halloween Furby is the 3rd in the line of Special Limited Edition Furbys and is destined to become an instant collector's item. Many kids agree that Halloween is one of their favorite holidays and Halloween Furby adds to the fun with its own Halloween costume. ``Halloween Furby combines the fun of Furby with the magic of Halloween,'' says Marc Rosenberg, Tiger's vice president, corporate communications.

Over 10 million Furbys have been sold to date and there are no signs of slowing down. Furby and the new Furby Babies are animatronic plush pets that are able to interact with the environment through sight, touch, hearing and location. They can communicate and interact with each other through the use of infrared technology and can speak over 1000 Furbish and English phrases. Furby fans can now add to their Furby collection with the new Halloween Furby!

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic toys and games for the whole family. Tiger's core products and brands include: Furby®, Sports Feel(TM) Games,®.pocket pro(TM) portable video gaming system, Lazer Tag®, Talkboy(TM) sound novelty toys, and a complete line of electronic family games such as Brain Shift®, Brain Warp®, Wheel of Fortune(TM) and Jeopardy!(TM) Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars®, NASCAR®, WCW/NWO®, Rugrats®, A Bugs Life®, Winnie the Pooh® and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool®, Kenner®, Tonka®, OddzOn®, Super Soaker®, Milton Bradley®, Parker Brothers®, Tiger(TM), Hasbro Interactive(TM), Galoob® and Wizards of the Coast® products, provide children and families with the highest quality and most recognizable toys and games in the world.

Transparencies available

     Tiger Electronics, Ltd.

     Lana Simon/Paul Christou/Marc Rosenberg, 847/913-8100

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