Tuesday October 12, 9:01 am Eastern Time

Company Press Release

ADVISORY/ ``The Toys Are Back In Town''

Holiday "Toy Stories" Can Be Completed in One Day at PlayDate '99 Media Showcase: Manufacturers of the Best-Selling Toys and Games Will Be Displaying Their Hottest Products

    WHAT:  Which toys & video games do retailers predict will rule kids'
           wish lists this holiday season? Pokemon? Furby? Star Wars? The
           U.S. Toy and Games Council polled top executives at leading toy
           retailers to compile objective lists of retailer predictions
           for the top-sellers in five categories: toys (overall),
           PC games, video games, toys & games sold online, and toys &
           games sold in specialty stores. The contents of these lists -
           along with the products themselves will be revealed at
           PlayDate '99.
           More than two dozen of the country's leading toy & video game
           companies and retailers are participating in this
           exclusive-for-working-media product showcase. Journalists will
           have the opportunity to try the top toys and video games for
           themselves, interview manufacturer and retailer spokespersons,
           and discuss trends with representatives from selected
    WHO:   Toy and game manufacturers exhibiting their hot products
       Hasbro               Activision         LucasArts Entertainment
       Mattel               THQ                GT Interactive
       Sega                 Jakks Pacific      Leap Frog
       Nintendo             Eidos              4Kidz Entertainment
       Learning Co.         Zowie              Trendmasters
       ToyMax               Sound Bites        K'nex
       Rumpus Toys          Take Two
           Retailers who contributed to the consumer poll and will be on
           site include:
       Toys `R' Us.com
       Amazon.com Toys & Games
           Toy Experts Sean McGowan and Jon Salisbury will also be
           available for interviews
    WHEN:  Wednesday, Oct. 13, 8:00 a.m. to 4:00 p.m.: Come discover
           retailers' predictions of the hot holiday-sellers, and see the
           toys on exhibit with costumed characters and surprise product
           launches. Please allow 2-3 hours to complete the showroom tour;
           times for special media events planned by individual companies
           are TBD
    WHERE: The Metropolitan Pavilion
           110 W. 19th St., New York City

         Golin/Harris International (Los Angeles)
         Emily Killmer, 213/623-4200
         Susan Burns, 212/697-9191 (New York)

    Preserved here on Mystic Fortress' server to avoid a bad link in the furture.
    Article is quoted from Yahoo News and is not edited in any way.
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