Wednesday June 9, 6:04 am Eastern Time

Company Press Release

More Furby Fun With All-New Color Patterns

VERNON HILLS, Ill.--(BUSINESS WIRE)--June 9, 1999--Get ready for fun and playful new fur colors for Furby®! Tiger Electronics is introducing six new fur patterns for Furby: Frog, Flamingo, Leopard, Lamb, Elephant and Gorilla.

     The new colors are as follows:

-    Frog Furby will feature 2 colorful shades of green

-    Flamingo Furby has 2 bright shades of pink

-    Leopard Furby is white with black & brown spots

-    Lamb Furby features white textured fur with tan color

-    Elephant Furby is a soft blue & white

-    Gorilla Furby is black and brown

Furby fans will be able to add to their Furby collections with these exciting new fur colors. Each of these colorful fur patterns will have all the great play of Furby with the addition of the ``deep sleep'' mode enhancement. This feature makes sure that Furby stays asleep until its owner is ready to play.

Furby's Giraffe, Owl, Snow Leopard, Dalmatian, Bear and Tiger assortment will be retired to make way for the new Furby family. This means high collectibility for both the original and 2nd collection of fur patterns for Furby. The introduction of our new fur colors for Furby reflects our commitment to freshen the line and bring the fun and collectibility of Furby to kids of all ages.

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic toys and games for the whole family. Tiger's core products and brands include: Sports Feel(TM) Games, Furby®,®.pocket pro(TM) portable video gaming system, Lazer Tag®, Talkboy(TM) sound novelty toys, and a complete line of electronic family games such as Brain Shift®, Brain Warp®, Wheel of Fortune(TM) and Jeopardy!(TM) Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars, A Bugs Life, Rugrats, Winnie the Pooh and many more.

Hasbro (ASE:HAS - news) is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool® , Kenner®, Tonka®, OddzOn®, Super Soaker®, Milton Bradley®, Parker Brothers®, Tiger(TM) and Hasbro Interactive(TM) products, provide children and families with the highest quality and most recognizable toys and games in the world.

     Tiger Electronics, Ltd.

     Lana Simon, Marc Rosenberg or Paul Christou


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