Wednesday March 17, 7:03 am Eastern Time

Company Press Release

RPT/Furby Mania is Hotter Than Ever!

VERNON HILLS, Ill.--(BUSINESS WIRE)--March 17, 1999--Furby, Tiger Electronics' smash hit, continues to fly off store shelves! In a traditionally slow time of year for toy sales, the demand for the furry creature is non-stop. Last week, retailers across the nation, once again, sold in excess of 250,000 Furbys.

Also, last week, Furby fans had the first opportunity to purchase three new Furby fur patterns to add to their collections. All new Furbys have a ``Deep Sleep'' mode enhancement. The new feature makes sure Furby stays asleep until his owner is ready to play.

``The demand for Furby continues to build thanks to the many Furby fans we have. We are thrilled to offer exciting extensions to our Furby lineup, including new furs and Furby Buddies. We will continue to create more exciting Furby product throughout the year,'' says Roger Shiffman, President of Tiger.

Tiger Electronics, Ltd., a division of Hasbro, Inc., is the leading manufacturer of innovative electronic toys and games for the whole family. Tiger's core products and brands include: Sports Feel Games, Furby®,®.pocket pro portable video gaming system, Lazer Tag®, Talkboy sound novelty toys, and a complete line of electronic family games such as Brain Shift®, Brain Warp®, Wheel of Fortune and Jeopardy! Tiger is a leader in licensed electronic favorites, featuring such titles as Star Wars, A Bugs Life, Rugrats, Winnie the Pooh and many more.

Hasbro (ASE:HAS - news) is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its Playskool® , Kenner®, Tonka®, OddzOn®, Super Soaker®, Milton Bradley®, Parker Brothers®, Tiger and Hasbro Interactive(tm) products, provide children and families with the highest quality and most recognizable toys and games in the world.


     Lana Simon/Marc Rosenberg, 847/913-8100

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Article is quoted from Yahoo News and is not edited in any way.
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