Tuesday December 12, 7:01 am Eastern Time

Press Release

Poo-Chi Leads the Pack in Holiday Toy Sales

VERNON HILLS, Ill.--(BUSINESS WIRE)--Dec. 12, 2000--Poo-Chi(TM), the Interactive Puppy, by Hasbro, Inc.'s (NYSE:HAS - news) Tiger Electronics, is this holiday season's no. 1 toy. This robo-pup is on its way to making toy history and is on kids' wish lists around the world.

Poo-Chi, Tiger's original member of the Robo-Chi family is having a record breaking first year. Poo-Chi is the no. 1 selling toy by dollar sales, no. 1 selling toy for new toys introduced in 2000 and is the no. 1 selling robotic dog by unit sales according to NPD TRSTS Toys Tracking Service. Since its introduction in April, more than 10 million Poo-Chis have been sold worldwide in 65 countries. In the past three weeks, more than 1.5 million Poo-Chis have been sold in the U.S. alone.

``We're thrilled with Poo-Chi's success,'' said Roger Shiffman, CEO and president of Tiger. ``This will be the fourth year in a row Tiger has the no. 1 selling item at retail. We knew we had a hit this year with Poo-Chi. It has personality, innovation and affordability. We are looking ahead to build a Robo-Chi brand.''

``Poo-Chi is the no. 1 selling toy for us,'' said Mary Knowles, divisional merchandise manager-children's for Sears. ``Poo-Chi sales exceeded our estimates by 2.5 times. We're very excited about the Poo-Chi brand.

``Poo-Chi is the no. 1 selling robotic dog this year at FAO Schwarz,'' said David Niggli, COO FAO Schwarz.

``Poo-Chi is KoB Toys top selling toy and Super Poo-Chi was a nationwide sell-out over Thanksgiving weekend. Tiger continues to be a toy industry leader in the area of product development creating unique and imaginative items that the public responds to,'' said Tom Alfonsi, senior vice president of merchandising for KoB Toys.

Tiger is keeping the Poo-Chi line fresh and exciting with new color assortments. Now ``spotted'' at retail are Disney's 102 Dalmatians Poo-Chi with robotic versions of Little Dipper, Domino and Oddball the star puppies in this season's box office smash hit.

Watch for other members of the Robo-Chi brand to come to toy aisles soon. Super Poo-Chi takes on the playful nature of Poo-Chi and now responds to voice commands. Meow-Chi, the Interactive Cat, is animated sings songs and interacts with its mouse toy. Next year, Tiger will have a whole menagerie of Robo-Chi pets including Chirpy-Chi, the interactive bird.

All Robo-Chis react to light, touch and sound. All breeds will interact together and sing duets. The more each is cared for, the happier they will be. Robo-Chi use advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as each is played with. Their big expressive LED eyes let owners know whether they are happy (eyes turn to hearts), or sad (half moon), - or just that they love you.

Tiger Electronics and Sega Toys have co-produced Poo-Chi. Tiger will distribute the toy around the world, except Japan and Korea. Approximate retail: Poo-Chi and Meow-Chi $24.99; Super Poo-Chi $49.99

Tiger Electronics, Ltd., a division of Hasbro, Inc. leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger's core brands, products and licensed properties include: Furby®, Talkboy(TM), Hitclips(TM), Yahoo!, e-Fortunes(TM), No Limits Games(TM), Who Wants To Be A Millionaire(TM), Wheel of Fortune(TM), Jeopardy!(TM), Star Wars®, NASCAR®, WCW/NWO®, Winnie the Pooh®, Franklin the Turtle(TM)and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

     Tiger Electronics, Ltd.
     Marc Rosenberg/Lana Simon/Patti Williams, 847/913-8100

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