Thursday August 24, 1:20 pm Eastern Time

Press Release

Roger Shiffman Joins Hollywood Partners Advisory Board

LOS ANGELES--(BUSINESS WIRE)--Aug. 24, 2000--Hollywood, Inc. (OTCBB: HLYP - news) announced that Roger Shiffman, co-founder and president of Tiger Electronics, has become the flagship member for its Advisory Board.

Tiger Electronics, a wholly owned subsidiary of Hasbro, Inc. and based in Vernon Hills, Illinois, is a leader in the development and distribution of electronic entertainment, including hand-held games, toys and learning aids. Some of Tiger's top sellers include TV and family games, brain and action games such as Brain Warp, puzzle games like Lights Out, as well as Giga Pets,, and Lazer Tag. Tiger is the company behind the development and marketing of Furby (one of the most successful and sought-after toys of all time), Poo-Chi, Talkboy, and many of the most popular toys of the past 10 years. Past offerings also include a comprehensive line of STAR WARS: EPISODE 1 electronic games, WINNIE THE POOH electronic learning aids, POKEMON, and, oriented towards adults, products based on television game shows including WHEEL OF FORTUNE, JEOPARDY, CONCENTRATION and THE PRICE IS RIGHT.

Shiffman co-founded Tiger Electronics in 1978 and has remained its president through the acquisition by Hasbro. Shiffman has received many industry honors and most recently was named one of Ad Age's 1999 ``Top 100 Marketers.'' He is active in many charitable foundations and currently serves on the International Board of Directors of the Starlight Children's Foundation.

Gene Scher, Hollywood Partners' CEO, stated: ``Today's announcement is a special one. With the Company's focus on Hollywood-themed promotions, Roger Shiffman's unique ability to open doors to all areas of entertainment, from film to music, will significantly propel Hollywood Partners' efforts forward. His marketing expertise will be invaluable in the implementation of promotional programs both in-store and on-line.''

Hollywood is a marketing and promotions company that designs and implements creative client solutions that use the Internet (1) to augment traditional business models of bricks-and-mortar companies and (2) to provide on-line concerns with traditional tools to expand their business prospects. The Company uses both pre-packaged and customized initiatives to enable its clients to drive traffic, enhance branding, and move product off-line, as well as on-line. The Company uses on-line and in-store sweepstakes promotions and Hollywood content to attract and target visitors who register to take part in current and future promotions. The Company recently announced its ``Avenue of the Stars Million Dollar Giveaway'' will launch on Monday, August 28, 2000. Its operations are carried out through two sites,, which operates its sweepstakes business, and, the Company's e-magazine, which provides exciting content with a view towards its future syndication. Visitors can enter sweepstakes and view current promotions at the Planet Free site by going to and clicking the Planet Free logo.

In conjunction with the provisions of the Safe Harbor section of the Private Securities Litigation Reform Act of 1995, this news release may contain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations. All such forward-looking statements are necessarily only estimates of future results and there can be no assurance that actual results will not materially differ from expectations. Further information on potential factors that could affect Hollywood, Inc. is included in the Company's filings with the Securities and Exchange Commission.

Interested persons are encouraged to visit the Company's Website at or every day for another chance to win.

     Hollywood, Inc.

     Carol Yee, 310/552-0555, ext. 30

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