Thursday April 27, 7:05 am Eastern Time

Company Press Release

Poo-Chi's Litter is Growing as K-B Toys Awaits Their Arrival in Boston!

The Hottest New Pup Proves Its Bark Shouldn't Be Ignored

VERNON HILLS, Ill.--(BUSINESS WIRE)--April 27, 2000--After selling out of more than 100,000 in less than three hours in Japan and a record-breaking launch in New York, Poo-Chi's(TM) bark is starting to spread. The new Interactive puppy from Hasbro, Inc. 's (NYSE:HAS - news) Tiger Electronics, gets ready to hit the shelves in Boston on Saturday, April 29, at K-B Toys in Braintree, Massachusetts.

Poo-Chi is a revolutionary robotic canine that fits in the palm of your hand. He sings six different songs, plays games and has an animated head, ears, legs, mouth and tail. Just like a real puppy, Poo-Chi can stand, sit or dance on his tiptoes. He also senses and responds to light, sound and touch. Poo-Chi communicates and interacts with other Poo-Chi pals. For example, if two Poo-Chi's like each other, they will sing a duet. If not, they will growl at one another.

Because this techno pup is so lifelike, he needs extra love and plenty of food, so don't forget to feed him his special bone! The more he is cared for, the happier he will be. Poo-Chi uses advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as he is played with. His big expressive LED eyes let owners know whether he's happy (eyes turn to hearts), or sad (half moon), - or just that he loves you.

``We are looking for Poo-Chi to be the overall show-stopper this year. Not only does it incorporate incredible technology, but, the price point allows all our customers to enjoy this fun and innovative product. We are confident this is going to be a hot seller this year; once again, Tiger has brought another mass-market masterpiece to the table,'' said Tom Alfonsi, Senior Vice President of Merchandising, K-B Toys.

Tiger Electronics, manufacturer of Furby, and Sega Toys have co-produced Poo-Chi. Poo-Chi is the first affordable mass market dog to reach retail this year. Tiger will distribute the toy around the world, except Japan and Korea. Approximate retail: $30.00; Ages 4 & up; Available in blue, purple or pink.

Tiger recently launched a ``Tech Pets'' section on its website at Poo-Chi is featured along with activities, games and caring techniques. New games will be added on a regular basis.

Tiger Electronics, Ltd., a division of Hasbro, Inc. leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger's core brands, products and licensed properties include: Furby®, Talkboy, Hitclips, Yahoo!, e-Fortunes, No Limits, Who Wants To Be A Millionaire, Wheel of Fortune, Jeopardy!, Star Wars®, NASCAR®, WCW/NWO®, Winnie the Pooh®, Franklin the Turtle and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

     Tiger Electronics, Ltd.

     Marc Rosenberg/Lana Simon/Rachel Johnson, 847/913-8100

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Article is quoted from Tiger Electronics and is not edited in any way.
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