Wednesday April 5, 11:22 am Eastern Time

Company Press Release

Poo-Chi, the Interactive Puppy Sells Out in Japan in One Day

U.S. Launch to Follow Soon

VERNON HILLS, Ill.--(BUSINESS WIRE)--April 5, 2000--Poo-Chi(TM), the Interactive Puppy, went on sale April 1st in Japan and sold out of 100,000 pieces in just three hours. Some stores around the country reported lines of 300 people waiting to purchase the pet.

Hasbro, Inc.'s (NYSE:HAS - news) Tiger Electronics will launch Poo-Chi in the U.S. later this month. ``We're thrilled by the excitement about Poo-Chi in Japan,'' says Roger Shiffman, president of Tiger. ``Poo-Chi is not only an incredible toy, it's the first affordable high-tech pet and will soon become a household name in the U.S.''

Poo-Chi is a revolutionary robotic canine that fits in the palm of your hand. He sings, plays games and has an animated head, ears, legs and mouth. Just like a real puppy, Poo-Chi can stand, sit or dance on his tiptoes. He also senses light, sound and touch. Poo-Chi communicates and interacts with other Poo-Chi pals.

Because this techno pup is so lifelike, he needs extra love and plenty of food, so don't forget to feed him his special bone! The more he is cared for, the happier he will be. Poo-Chi uses advanced bio-rhythmic technology to create realistic emotional responses that adapt and change as he is played with. His big expressive eyes let owners know whether he's happy, or sad, - or just that he loves you.

Tiger Electronics and Sega Toys have co-produced Poo-Chi. It is the first mass market dog to hit retail this year. Tiger will distribute the toy around the world, except Japan and Korea. Approximate retail: $30.00; Ages 4 & up.

Tiger has recently launched a ``Tech Pets'' section on its website at,. Poo-Chi is featured along with activities, games and caring techniques. New games will be added on a regular basis.

Tiger Electronics, Ltd., a division of Hasbro, Inc. leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger's core brands, products and licensed properties include: Furby®, Talkboy(TM), Hitclips, Yahoo!, e-Fortunes, No Limits, Who Wants To Be A Millionaire(TM), Wheel of Fortune(TM), Jeopardy!(TM), Star Wars®, NASCAR®, WCW/NWO®, Winnie the Pooh®, Franklin the Turtle(TM)and many more.

Hasbro (NYSE:HAS - news) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


Note: A Photo is available at URL:

     Tiger Electronics

     Marc Rosenberg/Lana Simon/Rachel Johnson


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